Amelie Green

The Marquis Emilio Pucci founded the company that bears his name in the 1950s, becoming famous throughout the world as the “Prince of Prints”. Taking inspiration from natural landscapes, architecture and exotic cultures, he created kaleidoscopic prints that made an indelible impact. Today, these prints are updated each season in a faithful and contemporary way. Pucci’s creations, which are a mix of Italian exuberance and simple shapes, celebrate colour and an unconventional lifestyle. Like an invitation to “La Dolce Vita” that has been a shining light since 1947, there are a sophisticated blend of hues and the distinctive traits of the brand’s style. Pucci’s colour combinations are immediately recognizable and represent energy and excitement while simultaneously maintaining a certain essential feel in terms of the styles of models and flowing dresses. In addition to ready-to-wear creations, the Pucciuniverse offers its sophisticated clientele a complete style that stands out for its concept of the Italian lifestyle, ranging from beachwear to resort wear, to the worlds of art and design. Emilio Pucci is a brand with worldwide recognition and is distributed worldwide, with boutiques and pop-ups based in select locations inspired by the founder’s journeys – New York, Miami, Capri, Florence, Milan, Hong-Kong and Seoul.