" I had always wanted to create a lifestyle - I was working as an interior designer and was utterly frustrated at the lack of exciting and interesting contemporary textiles. I felt I had something different to say and I was young and fearless and decided to give it a try.

I had a great passion for India and our first fabric collection was inspired by my recent travels there - I had a group of small block printed designs that we had made in tiny quantities. I wanted to show the collection in situ not just as abstract pieces of fabric so I bought a few lampshades, made a few cushions, covered a sofa or two and put some rugs down in the shop, added some books and lovely ceramics I had found and then very nervously.... opened the door. I was staggered at the response. People seemed to love it. It was extraordinary and that initial response gave me the confidence to continue.

Slowly and steadily, the brand developed and although we are now a much larger company, my initial concept has not changed – to create a way of life... a lifestyle, to be a destination where people could buy one small beautiful thing or have their whole house decorated."

Tricia Guild